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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Willing to be lucky | Main | The thing about goals »

Boundaries

I think you can tell a lot about a person or an organization by looking at how they deal with boundaries.

Rigid boundaries: What do you do when you hit a wall? Do you have a tantrum? Spend countless resources trying to scale the unscalable? Or do you accept reality and put your energy into something else?

No boundaries: When there's nothing but open space, do you run? Or shrink?

Consider the American car companies. When faced with real boundaries (like the diminishing supply of oil and the high price of gasoline) they ignored them. When faced with no boundaries (like the opportunity for rapid technological advancement) they hid.

Or consider that misbehaved kid in school. He has a fit when he doesn't get what he wants, and then spends days scheming to get it. Or that student who excels in college, takes extra courses, starts organizations and runs as fast as he can.

Microsoft has had boundary problems. The challenges of the US antitrust suit were a boundary, one that led to a huge timesink and distraction for the company. And the internet is a no-boundary zone, one that seems to intimidate them.

Sure, sometimes a boundary isn't really a boundary. Telling them apart is a key pat of the process. But once you realize that there is (or isn't) a boundary there, what now?

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Listed below are links to weblogs that reference Boundaries:

» boundaries, determination, and governance from marginally subversive
Seth Godin writes today on his blog: I think you can tell a lot about a person or an organization by looking at how they deal with boundaries. And it is true: it tells others whether we are determined or easily discouraged, whether we are visionaries... [Read More]

» Boundary effects from ~ synthesis ~
Seth Godin struck a chord with his post on boundaries. I had never thought about it quite like this, but the way a person or an organization deals with its boundaries is pretty telling. Every organization has walls. I think... [Read More]

« Willing to be lucky | Main | The thing about goals »