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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Lonely, scared & bitter | Main | Anatomy of a campaign »

Good guys finish...

I got a note yesterday that said, "I'll be curious to know if it's possible to succeed and to stay clean as I see a lot of dirty "crooks" out there. I am trying to work with good ethics, but I see a lot of successful people talking/teaching "black Hats" strategies that scare me."

Spiritual business is an interesting concept. Is what you do all day at work part of who you are? Is it possible to be a deceitful crook all week but a good person on the weekend?

Can you succeed financially by acting in an ethical way?

I think the Net has opened both ends of the curve. On one hand, black hat tactics, scams, deceit and misdirection are far easier than ever to imagine and to scale. There are certainly people quietly banking millions of dollars as they lie and cheat their way to traffic and clicks.

On the other hand, there's far bigger growth associated with transparency. When your Facebook profile shows years of real connections and outreach and help for your friends, it's a lot more likely you'll get that great job.

When your customer service policies delight rather than enrage, word of mouth more than pays your costs. When past investors blog about how successful and ethical you were, it's a lot easier to attract new investors.

The Net enlarges the public sphere and shrinks the private one. And black hats require the private sphere to exist and thrive. More light = more success for the ethical players.

In a competitive world, then, one with increasing light, the way to win is not to shave more corners or hide more behavior, because you're going against the grain, fighting the tide of increasing light. In fact, the opposite is true. Individuals and organizations that can compete on generosity and fairness repeatedly defeat those that only do it grudgingly.

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» Seth Godin examines the concept of a Spiritual Business from Spiritual Marketing Blog
In his post today,  http://sethgodin.typepad.com/seths_blog/2009/01/good-guys-finis.html Seth Godin asks: Spiritual business is an interesting concept. Is what you do all day at work part of who you are? Is it possible to be a deceitful crook ... [Read More]

« Lonely, scared & bitter | Main | Anatomy of a campaign »