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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« How to send a personal email | Main | Beauty as a signaling strategy »

In the mood

Songs about romance don't tell you how to make out, they merely encourage it. It's not the data that people seek, it's the mood.

If all we needed to do great work was information, our problems would be over. The internet is the greatest repository anyone could imagine... if you want to know how to do something, the Net will show you how. Anything.

The how, of course, is not important. Books and songs and movies that have an impact work because they motivate us to take action, not because they show us exactly what to do.

Did you not have enough information or expertise to start a successful business during the last boom? Or the boom before that? Are you so ill-informed that you are unable to make a profitable sales call, unable to answer the phone, unable to persuade someone to join your cause? That's unlikely.

We don't have a knowledge shortage. Far from it.

I get very annoyed at pundits who criticize a book for not having enough proof, not enough data, not enough rigorous case studies. I am disappointed at people who hesitate to start something important because they're just waiting to learn enough or know enough or to figure out the answer.

It's like the annoying kid at the magic show shouting, "I know how you did that trick!" Of course you do.

The question isn't, "how do you do the trick?" The question is, "do you feel like doing the work, taking the risk, making a stand and getting it done?" If you don't know how to do the trick, go look it up. Get a tutor. Figure it out. That's the easy part.

You already know how to deliver excellent service that blows people away. You just don't feel like it. Your organization has the resources to buy that machine or enter that market or change that policy. They're just not in the mood.

If I accomplish anything on a good day, it's helping you change attitudes. I'm working hard at getting you in the mood to do the things you already know how to do. I think that's what your boss/the market wants you to do as well.

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