I hate rubberneckers. Or at least I despise the human nature that creates that behavior.
Someone is in a horrible car wreck, so what happens? People slow down to look.
Leaving aside the time tax they place on the people behind them (once I was in a three hour jam due to rubber necking of a death on the other side of the road, across the median), what are these people doing? People who wouldn't dream of paying money to watch a snuff film are indulging their curiosity to see carnage on the side of the road and paying with their time and attention.
You know the punchline: the Net is suddenly filled with rubberneckers. People who spend their time at work watching flame wars or indulging their desire to act like trolls, just to get a response. They race to post about plane crashes or server crashes, and they have no trouble investing an hour in debating something that just makes them feel sick.
Move on folks. There's nothing to see here. Important stuff to do over there...
I know it's hopeless. I'll never persuade everyone not to rubberneck. But maybe I can persuade you.