The man who invented marketing

This year is the 200th birthday of the grandson of Josiah Wedgwood. That's the good news. The bad news is that his company has filed for bankruptcy. It's sad.

When I first wrote about Wedgwood in Meatball Sundae, I was stunned that one man could have created so many innovations so long ago. The Times piece repeats much of what I wrote, but doesn't go far enough. I hope you'll check out the book if you haven't had a chance.

Marketing is being reinvented, and the difference this time is that you have far more resources, that will pay off far more quickly, than Wedgwood ever did. And who knows what your granddaughter will do with your inheritance?