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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Boundaries | Main | What to do when the new thing doesn't work »

The thing about goals

Having goals is a pain in the neck.

If you don't have a goal (a corporate goal, a market share goal, a personal career goal, an athletic goal...) then you can just do your best. You can take what comes. You can reprioritize on a regular basis. If you don't have a goal, you never have to worry about missing it. If you don't have a goal you don't need nearly as many excuses, either.

Not having a goal lets you make a ruckus, or have more fun, or spend time doing what matters right now, which is, after all, the moment in which you are living.

The thing about goals is that living without them is a lot more fun, in the short run.

It seems to me, though, that the people who get things done, who lead, who grow and who make an impact... those people have goals.

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Listed below are links to weblogs that reference The thing about goals:

» Your Goals For the Next Year from Georgia SBDC- Small Business Blog
Even though I am a few days late, Happy New Year! In the small business world, this should be one of the more exciting years as we do not know exactly what is going to happen. Of course, there is always a degree of uncertainty, not including taxes. As ... [Read More]

» Three Things Your Business Must Do from bizsolutionsplus Featuring Solutions to Grow Your Business
As the saying goes, "If you keep doing the same things over and over again, you likely will get the same results." Usually that means stagnant or no growth or worse. In my decades as a consultant, here are the three things that most businesses who fit ... [Read More]

» Quick Takes: Seth Godin on goals from Leading Questions
Seth Godin has a way of saying things that cuts through the conceptual obfuscation that most us of practice. Here's something he posted today on goals.If you don't have a goal (a corporate goal, a market share goal, a personal... [Read More]

» Innovation Goals – Brass Ring or Fool’s Gold from Innovating To Win
Reading Seth Godin’s observation on goals, I had to smile. In a few words, Seth captured a key paradox of innovation. We want the freedom to think expansively and discover unexpected value, yet we want to know that our investments... [Read More]

» 세라비의 생각 from josephjang's me2DAY
The thing about goals is that living without them is a lot more fun, in the short run. [Read More]

» The Importance of Goals from Flint's Blog
Every year I ask all of the Billtrust managers to give me a list of 3 to 5 goals that they hope to accomplish in the coming year. These goals are supposed to be reasonably hard to achieve and important... [Read More]

« Boundaries | Main | What to do when the new thing doesn't work »