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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« What to do when the new thing doesn't work | Main | The man who invented marketing »

Time to start a newspaper

What should not-so-busy real estate brokers do?

Why not start a local newspaper?

Here's how I would do it. Assume you've got six people in your office. Each person is responsible to do two things each day:

  • Interview a local business, a local student or a local political activist. You can do it by phone, it can be very short and it might take you ten minutes.
  • Get 20 households to 'subscribe' by giving you their email address and asking for a free subscription. You can use direct contact or flyers or speeches to get your list.

Twice a week, send out the 'newspaper' by email. After one week, it will have more than 500 subscribers and contain more than 20 interesting short articles or quotes about people in the neighborhood. Within a month, (if it's any good) every single person in town who matters will be reading it and forwarding it along to others.

It will cost you nothing. It will become your gift to the community. And it will be a long lasting asset that belongs to you, not to the competition. (And yes, you can do this if you're a plumber or a chiropractor. And yes, you can do this if 'local' isn't geographic for you, but vertical).

Own your Zip code. The next frontier is local, and this is a great way to start.

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Listed below are links to weblogs that reference Time to start a newspaper:

» Real Estate Agents (and Others): The Newspaper Newsletter from Simon Payn's Effective Customer Newsletters
I hate it when people have an idea similar to mine and then blog about it first, so that I don't get the chance to claim it.Anyway, that person is Seth Godin, so I'm not mad. Real Estate agents (and... [Read More]

» You Refuse to Participate in this Recession? Get a Clue! from Skip Anderson's Selling to Consumers Blog
"Not getting down about the economy" is not the same as "fooling yourself that the economy doesn't suck." [Read More]

» Building A Community To Find A Job from FeverBee
At least 60% of jobs aren’t advertised. The remaining 40% are fiercely competitive, less fun and not so well paid. But no-one’s too sure how to get into the 60% club. This is where Seth’s post has broader implications. If... [Read More]

» Quote Of The Day [09.1] from FiberGeneration
"Own your Zip code. The next frontier is local, and this is a great way to start."Seth Godin.... [Read More]

» We’re supposed to be good at being ‘local’ from Talking Story with Say Leadership Coaching
You know how some people get song lyrics stuck in their head? That happens to me with particularly pithy quotes, and when words get strung together in ways I hadn’t quite connected with them before. Sometimes those words and phrases... [Read More]

» There is always something you can do from Andy Sernovitz's Damn, I Wish I'd Thought of That!
Feeling down, stressed, broke, or hopeless? Do something. If you’re under-worked right now, you have the freedom to start something amazing that will help you today, and help you kick butt when good times return. In this Seth Godin classic,... [Read More]

» Interview Your Members from 5zero1
I live 300 miles from where I grew up so, this past Christmas, my grandma got me a subscription to the local weekly newspaper, to help me feel better connected to my hometown. What does this mean for your association? ... [Read More]

« What to do when the new thing doesn't work | Main | The man who invented marketing »