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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« National Day of Service | Main | Love (and annoying) »

Who you are and what you do

The neat thing about the online world is that you are judged almost entirely by your actions, usually based on just your fingers.

If you do generous things, people think you are a generous person.
If you bully people, people assume you are a bully.
If you ask dumb questions, people figure you're dumb.
Answer questions well and people assume you're smart and generous.
... you get the idea.

This leads to a few interesting insights.

1. If people criticize you, they are actually criticizing your behavior, not you.
2. If you're not happy with the perception you generate, change the words you type and the messages you send.
3. When you hear from someone, consider the source. Trolls are almost always trolls through and through, which means that you have no obligation to listen, to respond or to placate. On the other hand, if you can find a germ of truth, can't hurt to consider it.

The biggest takeaway for me is this: online interactions are largely expected to be intentional. On purpose. Planned. People assume you did stuff for a reason.

Be clear, be generous, be kind. Can't hurt.

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Listed below are links to weblogs that reference Who you are and what you do:

» Our online persona from The Editor's Log
The neat thing about the online world is that you are judged almost entirely by your actions, usually based on just your fingers. If you do generous things, people think you are a generous person. If you bully people, people... [Read More]

» How Much Does EleganceMatter? from Tim's Blog
Just how much does it cost your company to be more elegant? el·e·gance (ělĭ-gəns) 1. Refinement, grace, and beauty in movement, appearance, or manners. 2. Tasteful opulence in form, decoration, or presentation. 3. Restraint and g... [Read More]

» Кто вы и что вы делаете from Как продать
Выражайтесь ясно, будьте щедрыми, относитесь к людям по-доброму. Не помешает. ... [Read More]

« National Day of Service | Main | Love (and annoying) »