Willing to be lucky
I just heard Kurt Andersen quote E.B. White with this glorious phrase.
How willing is your organization to be lucky? What about you in your career and your marketing efforts? Or in the people you meet or the places you go or the movies you see or the books you read?
My closest friends each were found as a result of chance encounters and luck. So were my biggest ideas and some of my most successful ventures.
It's very easy to plot a course for today that minimizes the chance of disappointment or bad outcomes or lousy luck.
I wonder if you could plot a different course, one that created opportunities for good luck?