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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Do you deserve it? | Main | Get rich quick »

Like a dream come true

That's the way Derek Sivers (founder of CDBaby) described his mission statement in building the company. "What could I build that would be a like a dream come true for independent musicians?"

What an extraordinarily universal way to construct a product, a service or a business. Notice that dreams are rarely "within reason" or "under the circumstances." No, dreams are dreams. If your business is a dream come true for customers, you win. Game over.

Too often, I hear about businesses that just might be a dream come true for their owners, but hardly for the people they seek to recruit or the customers they hope to snare. What do your prospects dream of? What would get them to wait in line?

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Listed below are links to weblogs that reference Like a dream come true:

» Seth Godin on the value ofDreams from AI Consulting Ltd - Positive Engagement Through Appreciative Inquiry
Marketing guru Seth Godin (well worth a look if you havent heard of him) has just posted a blog entry which is obviously relevant to the Dream stage in the AI cycle: If your business is a dream come true for customers, you win. Game over. Check... [Read More]

» 고객의 꿈같은 사업을 하라 - Korean Translation form Seth Goding' Blog. by One W. from 주식회사 Decision Partners
제원우의 쎄스고딘(Seth Goding) 블로그 번역 씨리즈 - ①고객의 꿈같은 사업을 하라.Like a dream come true : 2009.2. 29 CDBaby회사의 창립자인 디릭실버는 회사 설립과 함께 다음과 같이 사명선언문을 만들었다."내가 하는 일이 인디 음악가들의 꿈같은 일이 될 수만 있다면..." 이런식으로 사업을 전개하는 것은 어떤 상품이든, 서비스든, 비즈니스를 하는데, 매우 훌률하면서 보편적인 방법이라 생각한다. 꿈은 어떤.... [Read More]

» Seth highlights another great way tosucceed from Fly-Over Marketing
This post really struck me for some reason. Seth has an incredible knack for making people think. Thats why hes so good at what he does. When I read that post, it made me think that making your customers dreams come true... [Read More]

» welcome to my world from Shanel's Blog
hello and welcome to my blob. you can read about me on the about me page if youre into following your dreams, feel free to check out What About My Dreams - its about following and making your dreams come true. Ive posted the introd... [Read More]

« Do you deserve it? | Main | Get rich quick »