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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Reinventing the Kindle (part II)

Okay, so Amazon's Kindle is cool and it's gaining in traction and people who have one buy a lot of books. 10% of Amazon's book sales are now on the Kindle. [For books where both versions are available].

But it could be so much better. Here are my newest riffs for Jeff and Co.:

1. Give publishers (throughout this post, when I say publishers, I also mean self-published authors) the ability to insert passalong credit with a book. So, if you buy a book, it might come with the right to forward it, for free, to two other people who also have Kindles. Three clicks and you just spread the book.

Let me log in with Facebook Connect and send certain books to all my friends who also have a Kindle.

Let me see the list of the fastest-spreading books. Or fastest spreading among my friends.

2. Give publishers the ability to send free samples of new books to people who have opted in. For example, I could have a master setting on my Kindle that said, "for any book I finish, give the publisher permission to send me up to six free samples." This creates a lever for successful authors and an asset for successful publishers. It lets them start publishing books for their readers instead of trying to find readers for their books.

What happens when Malcolm Gladwell sends a note to all his readers recommending a new book?

3. Anytime I send someone a book (see #1) or recommend a book, let me (with the other person's consent) see the comments they write in the margins of the book as they read it. Imagine being able to read a novel this way with your book group, or a sales manual with your department.

4. Create dynamic pricing. As a book gets more popular, allow the publisher to give a rebate to the first # of  readers... either all or part of a book. If I get good at reading hit books first, I'll end up paying close to nothing but be rewarded for my good taste and ability to sneeze ideas.

5. Let anyone become a publisher with just a few clicks.

6. Demolish the textbook market as soon as possible by publishing open source textbooks for free. It's only natural that profit-minded professors will work to replace this by using #5.

7. Give publishers the ability to insert quizzes or feedback. This creates a certification or continuing ed or textbook opportunity far bigger than a book can deliver.

8. Allow all-you-can-eat subscriptions if the author or publisher wants to provide it. Let me buy every book Seth has written, or all the business books I can handle, or "up to ten books a week." Remember, the marginal cost of a book is now the cost of the bandwidth to deliver it, so buffets make economic sense.

9. And my last one, which I think I mentioned earlier, but it's so good, I'll mention it again: ship the Kindle with $1000 worth of books on it. I'm willing to contribute a couple of titles, and my guess is that most authors would.

It's pretty simple: many book publishers look at this new medium and ask, "how can I use it to augment my current business model." I'd like Amazon to challenge that thinking and say to the world, "how can you use this platform to create a new business model?" Jeff had a very funny appearance on Jon Stewart (it's not easy being funny with a professional comedian) but it would have been easier to tell the story if the Kindle was about community and connection too.

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Listed below are links to weblogs that reference Reinventing the Kindle (part II):

» Kindle: Seth Godin Gets It. Roy Blount Jr and OthersDon’t from SmoothSpan Blog
Two great Kindle articles awaited me in my feed reader this morning.  First up was a Techmeme with a NY Times post by Roy Bount Jr called, “The Kindle Swindle?” Roy is up in arms over Kindle’s ability to read the text of a book aloud: Every titl... [Read More]

» Let Anyone Become a Publisher with Just a Few Clicks from Michael Ashley's Blog
Seth Godin, in his review of the new Amazon Kindle, touched on something I believe in strongly at FastPencil: "Let anyone become a publisher with just a few clicks". The new Amazon Kindle is not just ... [Read More]

» Can Kindle Replace Text Books? from THE BIZOP NEWS
Image via WikipediaIs the Kindle a disruptive device? Technology which displaces conventional methods of trading, and in the process drives out the previous winners -who... [Read More]

» Amazon Kindle 2 (Book Review of the Week-ish) from thinks
Amazons Kindle 2 has generated a lot of ink - physical and digital - since its introduction. But should you get one? Read on. ... [Read More]

» Can Kindle Replace Text Books? from THE BIZOP NEWS
Image via WikipediaIs the Kindle a disruptive device? Technology which displaces conventional methods of trading, and in the process drives out the previous winners -who... [Read More]

« Luckiest guy | Main | Three things you need if you want more customers »