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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Reinventing the Kindle (part II) | Main | The panhandler's secret »

Three things you need if you want more customers

If you want to grow, you need new customers. And if you want new customers, you need three things:

1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.

You'd be amazed at how often new businesses or new ventures have none of these. The first one is critical, because if you don't have permission, or knowledge, or word of mouth, you're invisible.

The Zune didn't have #2.

A service aimed at creating videos for bestselling authors doesn't have #1.

And a counseling service helping people cut back on Big Mac consumption doesn't have #3.

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Listed below are links to weblogs that reference Three things you need if you want more customers:

» Three things you need if you want more customers from digforleadership.com
1. A group of possible customers you can identify and reach. 2. A group with a problem they want to solve using your solution. 3. A group with the desire and ability to spend money to solve that problem. [Read More]

» Seths Blog: Three things you need if you want more customers from One Word Photography
This is fundamental stuff in business. If youre trying to earn a living by charging people to take pictures, or sell your own stock, make sure you understand this and can define it in the context of your photos or work. Successful stock photogra... [Read More]

» Economy, Reputation, Entrepreneurship Writing from The Advisor
Economy: Each of us is affected by the current economic situation. Bob is a sound engineer in LA.  He has been forced to declare bankruptcy and has started a blog to document his travel along the path. Business: One of the key guiding principles that ... [Read More]

» Seth Godin: Three things you need if you want more customers from Matrix Meridian Corporation
Once again, sage advice from Seths Blog: Three things you need if you want more customers If you want to grow, you need new customers. And if you want new customers, you need three things: 1. A group of possible customers you can identi... [Read More]

» About The Three Things You Need If You Want MoreCustomers from The Father Son Thirty Day Challenge|2008
Earlier, I was reading this post from Seth Godin: Three Things You Need If You Want More Customers In it, he breaks down in broad but simple terms the three things you need if you want more customers: 1. A group of possible customers you can identify a... [Read More]

» Are you good at ignoring ads and PR? Free test, no cupcakes to win. from Purple Pointr
Test your proficiency in ignoring the expensive ads and PR the professional firms serve up. Keep your peace of mind-space and make the polluter pay the price of diminishing returns. [Read More]

» Are you good at ignoring ads and PR? Free test, no cupcakes to win. from Purple Pointr
Test your proficiency in ignoring the expensive ads and PR the professional firms serve up. Keep your peace of mind-space and make the polluter pay the price of diminishing returns. [Read More]

» Are you good at ignoring ads and PR? Free test, no cupcakes to win. from Purple Pointr
Test your proficiency in ignoring the expensive ads and PR the professional firms serve up. Keep your peace of mind-space and make the polluter pay the price of diminishing returns. [Read More]

» Are you good at ignoring ads and PR? Free test, no cupcakes to win. from Purple Pointr
Test your proficiency in ignoring the expensive ads and PR the professional firms serve up. Keep your peace of mind-space and make the polluter pay the price of diminishing returns. [Read More]

» Are you good at ignoring ads and PR? Free test, no cupcakes to win. from Purple Pointr
Test your proficiency in ignoring the expensive ads and PR the professional firms serve up. Keep your peace of mind-space and make the polluter pay the price of diminishing returns. [Read More]

» Are you good at ignoring ads and PR? Free test, no cupcakes to win. from Purple Pointr
Test your proficiency in ignoring the expensive ads and PR the professional firms serve up. Keep your peace of mind-space and make the polluter pay the price of diminishing returns. [Read More]

» Do you want more customers? from Online Content Writing and Copywriting Blog
Seth Godin in his latest blog post has outlined the factors that can get you more customers and clients. You need to find people: You can identify and reach Who have a problem and that problem can be solved by your service or product Who have th... [Read More]

« Reinventing the Kindle (part II) | Main | The panhandler's secret »