Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Beware of trade guilds maintaining the status quo | Main | How big is your world? »

Looking for yes

I hate going to the post office in the town next to mine. Every time I go, they look for a reason not to ship my package. "Too much tape!" "Not enough tape!" "There's a logo!"

On the other hand, I really enjoy the few times I have something weird to ship fast... and I bring it to Fedex. The guy at the desk has a totally different approach. He's not looking for a reason to say no, he's looking for an opportunity to say yes. "Here's some tape, we'll just add it right here..."

The obvious reason is that the person at this post office has no incentive to make a sale. Okay, fine. But why doesn't she? Why is it okay to have employees in any organization who look for a no? It turns out that the post office in my little town has a few yes men, people who look for a reason to ship my package even though they work for a big government bureaucracy.

The same thing happens with the tech crew before I give a speech. About 75% of the time, the lead tech guy (it always seems to be a guy) explains why it's impossible. Impossible to use a Mac, impossible to use the kind of microphone I like, impossible to use my own clicker, etc. And then, the rest of the time, using the same technology, the producer asks, "how can I help make this work for us?" and everything is about yes, not no.

I don't think it should matter whether or not you're trying to make a profit. If you're out to provide a service, or organized to deliver a product, then look for a yes. At every interaction.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e20111689a1c14970c

Listed below are links to weblogs that reference Looking for yes:

» ThinkPositive from How does your marketing measure up?
Saw this post on Seth Godins blog and it got me thinking about the power of positive thinking. Business owners that have never accurately tracked their marketing are often shocked when they first begin tracking things - the sudden realization th... [Read More]

» Seths Blog: Looking for yes from MarshalSandler.com
Image by CC Chapman via Flickr This was my add to the Morning coffee I re-blogged the total  article since ,if you grew up in the service industries as I did this is a message that should be required reading for the world that works-today Look... [Read More]

» T.I.P.S is an acronym from The Hound Dog Blog
If you've ever worked for 'tips' - which stands (ironically, because you give one usually after the service is rendered) for: "To Insure Proper Service," you would know that you can't tell a customer that you wont refill their water, or get thim anothe... [Read More]

» Innovation With a Yes We Can Attitude from Innovating To Win
Recently, I heard someone saying: “Innovation isn’t about saying ‘yes’, it’s about saying ‘no’ to everything but the most essential features.” At the time, I quietly thought to myself that this person just didn’t get it. Today, Seth Godin has...... [Read More]

» Yes Man at Buttons of Hope | Oh and you don't need insurance. from makehope
When I read Seth Godin's post today Looking for Yes** -- I couldn't resist! Below is an email I recently sent to new prospect - all yes and one no. What makes this so interesting is I learned to and... [Read More]

» Innovation With a Yes We Can Attitude from Innovating To Win
Recently, I heard someone saying: “Innovation isn’t about saying ‘yes’, it’s about saying ‘no’ to everything but the most essential features.” At the time, I quietly thought to myself that this person just didn’t get it. Today, Seth Godin has...... [Read More]

» Saying Yes Helps YourResearch from No Attrition
Today I read a great post by Seth Godin that got me thinking. When people want something, they want to hear yes. If you cant say it,  at least try to give another alternative. If you say no, people walk. This is just... [Read More]

» Looking for Yes - instead of excuses from Productification
Simply awesome! - Seths post - Looking for Yes ... [Read More]

» Yes. from || ThePewView.com ||
According to Seth, everyone is looking for one.And you know what? He's right.Especially inside our churches.... [Read More]

» Customers are Looking for Yes! from Marketing Interactions
Marketing content that works changes the way your prospects feel. It's that internal fist-pump of a YES! that happens when someone trying to solve a complex problem finds that light shining at the end of a tunnel due to the story you're sharing.This ki... [Read More]

» Dr. No and the Parade of Horribles from Duets Blog
Dr. No is not only the name of a famous James Bond film, it is the would-be trademark of a dietary supplement company located in San Francisco, it describes a certain kind of politician, and most importantly, for purposes of... [Read More]

» Can I help you? Well the answer is notreally. from Atul's Blog
I popped into my local library on the way back from work. As you would expect it is a council run library in London. It offers quite a few good services, including free internet and a great collection of fairly up to date books. I went looking for a CS... [Read More]

« Beware of trade guilds maintaining the status quo | Main | How big is your world? »