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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Return on Design | Main | The difference between PR and publicity »

Slack

A lot of corporations have seen dramatic decreases in revenue and have cut back projects as well. In many cases, this is accompanied by layoffs, and so everyone is working far harder.

But in other organizations, and for a lot of freelancers, there's more time than work. In other words, slack time.

Assume for a moment you don't have money to develop and launch something new. So, what are you going to do with the slack?

What can you build over the next year that will take time now and pay off later? How can you invest the slack to build a marketing asset that you'll own forever?

May I offer two suggestions:

1. Learn something. Become an expert. For free, using nothing but time, you can become a master of CSS or HTML or learn Python. You can hit the library and read the entire works of important authors, or you can borrow some books from a friend and master Analytics or discover case studies and corporate histories that will be invaluable in a year. You could learn to become fluent in Spanish...

If you're a glass blower without a job, you can't do much glass blowing. But if you're a digital marketer between gigs, you can do a lot of digital marketing... build a tribe for your favorite non-profit and make it a case-study for an entire industry.

2. Earn a following and reputation. Use social networking tools to connect to people for no good reason. Post tons of useful answers on discussion boards where your expertise is valued. Build a permission asset in the form of an email newsletter or a fascinating blog that people want to read. Do resume makeovers for 100 friends. Start a neighborhood or industry book group. Don't go to conventions, earn the right to speak at them.

If you were as serious about these two endeavors as you are about doing your job (eight hours a day on a slow day), imagine how much more powerful and in demand you'll be a year from now.

Beats the alternative, by far.

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Listed below are links to weblogs that reference Slack:

» What does 2009 hold for you? from William Bakhos's Blog
Business sentiment is astonishingly low at the moment. The experts are predicting worse to come and companies and individuals are preparing for the worst. I believe its truly a shame that businesses and individuals are being scared into contraction, cu... [Read More]

» How Do YOU Spend Your Slack Time? from SquidLog
The idea behind it is that you can start building something now that will pay off a year from now. ... [Read More]

» Are you taking advantage of your companys slack capacity? from Wissam Adib
Seth Godin, a best-selling author on marketing, posted an interesting thought on his blog today: if in this recession you find that you have a lot of free time at work, invest that time in building your skills and marketing yourself (click here to read... [Read More]

» Online MLM Marketing Dont Be a Used-Car Salesman from Go MLM Online Blog
Why the Best Online MLMers Are Not Used Car Salesmen Recently one of my MLM business builders asked me, Whats the theory behind online MLM marketing? I dont get it. What she really meant was that when she visited the best M... [Read More]

» What to do while youre waiting for something todo. from
While he doesnt write specifically for the marketing communications and design world, were struck by how often Seth Godins fine blog hits home with the issues of our industry. Thus, we couldnt pass on passing along his words... [Read More]

» Invest theslack from Personal Development Blog
! /* Font Definitions */ @font-face {font-family:宋体; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-alt:??; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} @fon... [Read More]

» Invest inyourself from Personal Development Blog
In a previous post, I write about some of things that I would not have been doing if not because of the more free time I am having recently. Seth Godin writes a very wonderful post on “What can you build over the next year that will take time now a... [Read More]

« Return on Design | Main | The difference between PR and publicity »