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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Share of wallet, share of wall, share of voice | Main | Exceeding expectations (or don't bother) »

Why aren't you (really) good at graphic design?

Ten years ago, you had a wide range of excuses for being a lousy visuals person. Starting with no talent, leading to no skill and going from there.

But now, in a world where it is expected that professionals will be able to make beautiful powerpoint slides, handsome business cards, clever bio photos and a decent website, it's as important as driving. And easier to learn and do, and requiring less talent.

No, you and I will never be gifted designers or breakthrough designers. But there's really no reason not to be really good.

I put together a page with some blogs, books and sites you can check out. An hour a day for a month and you won't have to hide your face in shame. Sure, hire the very best in the world when you need a breakthrough. But you don't have to pay for better-than-mediocre design. You can do it yourself.

(Update: as expected, I heard from a few designers, upset that I would recommend that anyone do pretty good design. The thing is, as a designer, if all you can offer is a time-saving way to get pretty good design, that's a tough row to hoe. The magic for the great designer is that once someone understands how to see, understands how powerful great design can be... they are going to be the first person who wants to hire you.

The fact is, business people do copywriting, simple legal and accounting work and more, on their own, every day. You compose your own email, don't you? If your legal decisions were as bad as your design, you'd get fired in a minute for libeling people. Getting pretty good at things is merely a first step, but one that you need to take in order to be ready to spend the money to get great.)

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Listed below are links to weblogs that reference Why aren't you (really) good at graphic design?:

» Graphics For Business from The Rogue Marketer
Business graphics is something that is incredibly important when presenting via PowerPoint or other presentation tool. However, many of us believe we don't have the skill. Seth Godin provides a list of resources that can put anyone on the right track. [Read More]

» You Can Be Good at Graphic Design from Lightning Labels Blog
We know that over 50% of Lightning Labels customers do their own label design. This is why I write so much about design here. While I have said that getting professional help with your product label design will most likely... [Read More]

« Share of wallet, share of wall, share of voice | Main | Exceeding expectations (or don't bother) »