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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Making a living online | Main | Snarky vs. earnest »

Blogs, books and the irony of short

Blogs have eliminated the reason for most business books to exist. If you can say it in three blog posts and reach more people, then waiting a year and putting in all that effort seems sort of pointless. The chances that your effort will be rewarded with income in proportion to the time you put in are pretty low.

This has raised the bar for what it takes to write a decent business book. I really enjoyed The Peter Principle years ago, but I think we can all agree that today it would be better as a blog.

The best non-fiction books today either deliver a complex message that takes more space and attention than a short series of blog posts can deliver, or they are convenient packages to spread an idea from person to person in a more powerful way than an emailed link can. Books can take their time and build an argument, while blog posts are constantly fighting the reader's ability and desire to click away.

The irony? The market demands that you summarize your book in a blog post.

We're hesitant to buy a book (which is a far better value than just about any form of media) if we don't think we're going to like it. I guess that's built in from childhood, cause you get in trouble if you don't finish a book, and who wants to finish a book they don't like?

At least once a week, someone emails me a lousy review someone did of a summary of one of my books. Not the book, but what they thought the book was about based on a blog post summary of the book.

Critics and shoppers are doing the same thing about your spa, mp3 player and insurance company. We now review the blog post version of it, not the actual experience. "I heard the service at this restaurant was lousy." How's that for condensing four years of hard work and training into a sentence?

And then we complain when the long version doesn't pack enough punch, seems too short and isn't transcendent enough for those that persevere.

This is irony (we say we want long and deep and rich but we also insist that it be condensed to a sentence) so it's not clear what you should do about it as a marketer, other than to accept that it's going on.

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