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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Might as well panic | Main | A million blind squirrels »

Infinity--they keep making more of it

If you had a little business in a little town, there was a natural limit to your growth. You hit a limit on strangers (no people left to pitch), some became friends, some became customers and you then went delivered as much as you could to this core audience. Every day wasn't spent trying to get bigger.

There's no limit now. No limit to how many clicks, readers, followers and friends you can acquire.

I don't think this new mindset is better. It shortchanges the customers you have now (screw them, if they can't take a joke, we'll just replace them!) and worse, it means you're never done. Instead of getting better, you focus obsessively on getting bigger.

You're at a conference, talking to someone who matters to you. Over their shoulder, you see a new, bigger, better networking possibility. So you scamper away. It's about getting bigger.

Compared to what? You're never going to be the biggest, so it seems like being better is a reasonable alternative.

The problem with getting bigger is that getting bigger costs you. Not just in time and money, but in focus and standards and principles. Moving your way to the biggest part of the curve means appealing to an ever broader audience, becoming (by definition) more average.

More, more, more is rarely the mantra of a successful person.

There are certainly some businesses and some projects that don't work unless they're huge, but in your case, I'm not sure that's true. Big enough is big enough, biggest isn't necessary.

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» Big Enough from Doug Wagner @ Sunwapta
Some companies will never be big enough. Some companies are too small. Very few companies are just the right size. The only thing that matters is not your current size, but your ability to bring together a team to deliver... [Read More]

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