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The hierarchy of presentations

A presentation is a precious opportunity. It's a powerful arrangement... one speaker, an attentive audience, all in their seats, all paying attention (at least at first). Don't waste it.

The purpose of a presentation is to change minds. That's the only reason I can think of to spend the time and resources. If your goal isn't to change minds, perhaps you should consider a different approach.

  1. The best presentation is no presentation at all. If you can get by with a memo, send a memo. I can read it faster than you can present it and we'll both enjoy it more.
  2. The second best presentation is one on one. No slides, no microphone. You look me in the eye and change my mind.
  3. Third best? Live and fully interactive.
  4. Powerpoint or Keynote, but with no bullets, just emotional pictures and stories.
  5. And last best... well, if you really think you can change my mind by using tons of bullets and a droning presentation, I'm skeptical.

A presentation isn't an obligation, it's a privilege.

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» Making Effective Presentations from Management Insights
You have a unique opportunity to change minds when you make a presentation. Unfortunately, it's an opportunity that is frequently wasted. Presentations are often a waste of effort for the presenter and a waste of time for the audience. Before subjectin... [Read More]

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