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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The power of a tiny picture (how to improve your social network brand) | Main | On becoming proactive »

What does better mean?

Are zippers better?

For years, I always wore jeans with a zipper. After all, zippers are better. They're faster and easier and they do what they're told. What an amazing invention! How did we survive without zippers?

Last year, just for kicks, I bought a pair of jeans with a button fly. Middle age crisis, I guess.

Now, that's all I wear. Buttons are better.

How can buttons be better? They're archaic. They take a long time. They're difficult.

Except that I like the way they look. And since I like them better, they are better.

This is a hard lesson for marketers, particularly technical marketers, to learn. You don't get to decide what's better. I do.

If you look at the decisions you've made about features, benefits, pricing, timing, hiring, etc., how many of them are obviously 'better' from your point of view, and how many people might disagree? There are very few markets where majority rule is the best way to grow.

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Listed below are links to weblogs that reference What does better mean?:

» Who Decides What's Better? from Skip Anderson's Selling to Consumers Blog
Salespeople get stuck in "my product is better" thinking. [Read More]

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I have essentially stopped going to facebook on a regular basis. I check things when I get a message sent to me. Once I'm done with that message I might spend a minute looking at things, but then I leave. For me, facebook has become an overgrown blob o... [Read More]

» "You're using that website wrong" from Fresh Eyes
"What does better mean?" a recent blog post by Seth Godin, almost made me laugh. I definitely understand his point about "Who gets to decide?" He asked if zippers on jeans were "better." For him, they used to be. And... [Read More]

» What do you hate about Lowell's? from Lowell's: Under the Hood
OK, so 'hate' is a strong word for it. But as much as we try to be the best mechanic in Lexington, we know we're not perfect. We know that there must be some parts of your experience with us which could be better. So tell us. Let us have it. We can tak... [Read More]

» Что значит «лучше»? from Как продать
Этот урок непросто усвоить маркетологам, особенно техническим маркетологам. Не вам приходится решать, что лучше, а мне. ... [Read More]

« The power of a tiny picture (how to improve your social network brand) | Main | On becoming proactive »