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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A clean sheet of paper | Main | Want to contribute a story to the updated Purple Cow? »

Eternal September

Our story so far...

Back in the 1960s, TV shows took great pains to catch you up on what had happened so far. Batman spent a minute or so recapping last week's story. So did The Fugitive. The thought was that while most people had seen the show just seven days ago, what about the people who missed it?

Fifteen years ago, someone coined the term, Eternal September. Because each September sees an entire crop of freshman showing up at college, you need to assume that you have to start teaching protocols all over again. Once a year, it's a whole new audience, and they need to learn the ropes.

The Internet has been stuck in September ever since. Every day, new people show up at your blog, on Facebook, everywhere. Every day it's a whole new crop that need to figure out what RSS is and how to subscribe. Every day there are people who spam their address book because it feels like a fine thing to do, then learn their lesson and never do it again. There are new people who need to learn the proper etiquette for interacting on your site. Can you imagine if the real world worked this way? If people walking into your store had never been to a store before? If drivers on the highway had never driven on a highway before?

It's going to be a long time before the medium stabilizes enough for the newbies to catch up, so the only alternative is to accept that it's always September.

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» Long Tail of Cloud Migrants from Mehmet's Salesforce.Com Musings
My prediction: The Long Tail in cloud migrants is 4 years. [Read More]

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