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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The banal brazenness of telescammers | Main | Can you change everything? »

Friction saves the medium

Email is dying because it's free. If you can send an email for free to 100 of your closest friends, instantly, you probably won't abuse the privilege. But someone else will because they might define 'friend' differently than you or I.

100 times 100 is ten thousand. Spam.

So now, people don't reply when you send them a resume, because it costs too much to do that ten thousand times.

Twitter is next. The paradox is obvious: to grow, you need to remove friction from the medium. If it's not easy and free to use, people won't. But then it gets big and it becomes profitable, so people use it too much.

The churn rate at twitter is reported as more than 50%. That's because of lack of friction as well. Easy to get in, easy to get out.

Stamps are underrated. Friction rewards intent and creates scarcity.

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Listed below are links to weblogs that reference Friction saves the medium:

» Get talked about = more customers, no? from Purple Pointr
Why in the name of sales, do shopping malls post "no photographing" signs? [Read More]

» Email Sentence from The Hound Dog Blog
I would take this point one step further... Email is not only dying because it is free, it is also the proverbial 'noose' that is strangling many small businesses today. One of the points Seth makes is that because it is free, thus causing no friction.... [Read More]

» Inbox Woes from FreshSqueezedMarketing
My Inbox continues to be under attack by various orgainzations, some legit and some purely spam. Eveyone thinks e-mail is the savior which is putting the medium every more at risk. Seth Godin does a wonderful job putting the issue... [Read More]

» Is Twitter Getting too big? A lesson for your speeches from Dahle Communication
A recent post by Brett Duncan of Marketing In Progress really made me think about twitter. It wasn't even the post so much as his comments at the bottom of the page. When discussing the growth of twitter he states "Early adopters like a product as long... [Read More]

« The banal brazenness of telescammers | Main | Can you change everything? »