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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Circles of Convenience | Main | Spectacles »

Two ways to build trust

You can be a trusted institution or a trusted individual.

A few weeks ago, I set out to buy some imprinted items. I probably looked at a dozen t-shirt options online before I picked CustomInk. Why did I pick them?

They weren't the cheapest (but it's actually very hard to compare). I picked them because the site is clean and professional. I liked that they're not weasels (they quote actual prices and actual ship dates) and  they have non-trivial, easy to use software that makes it easy to upload graphics and build a shirt.

Taken together, they earned my trust. There were plenty of sites with lousy typefaces and come-on pricing and bait and switch and clever Google ads, but none of this works on me. What works is someone walking the walk while they talk a good game.

Interestingly, I bought the hats from a totally different business. Roberts Specialty couldn't be less formal or carefully built. It's clearly a family run business, and their lack of spin and hustle hit exactly the right tone. When you want to order, you send an email to Tony Bennett (you gotta love the fact that his name is Tony Bennett) and he sends an email back. How old fashioned. How trustworthy.

One reason that so many hard sell businesses fail is that they are neither. They aren't (or don't appear to be) trustworthy institutions, nor are they trustworthy humans. So we move on. You do 95% of it right, then use cheesy fonts or lie a bit or try too hard and boom, that's it.

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« Circles of Convenience | Main | Spectacles »