Here's the thing about the life of Walter Cronkite:
At every turn, he acted as if he had a responsibility to his audience. He didn't do the right thing because he thought it would help him get ahead and then one day he'd get his share. Instead, he always did the right thing because that's who he was. No sellouts, no political consulting, no false transparency.
That's the way it is.
Transparency works if it's authentic.