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« "Notice me" | Main | True believers (and the truth) »

Fear of apples

At the farmer's market the other day, not one but three people (perfect strangers) asked me what sort of apple to buy. What do I look like, some sort of apple expert? Apparently.

In our industrialized world, people are now afraid of apples. Afraid of buying the wrong kind. Afraid of making a purchasing mistake or some sort of pie mistake.

And they're afraid of your product and your service. Whatever you sell, there are two big reasons people aren't buying it:

1. They don't know about it.

2. They're afraid of it.

If you can get over those two, then you get the chance to prove that they need it and it's a good value. But as long as people are afraid of what you sell, you're stuck.

People are afraid of tax accountants, iPods, chiropractors, non-profits, insurance brokers and fancy hotels. They're afraid of anything with too many choices, too many opportunities to look foolish or to waste time or money.

Hey, they're even afraid of apples.

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Listed below are links to weblogs that reference Fear of apples:

» Selling confidence from marginally subversive
Marketeers put a premium on measuring campaign effects - but are not keen about implementing analytics. It is probably because of 'fear' of the unknown. Analytics need to be considered as a way to learn - and in these challenging times, that's what i... [Read More]

» Fear of Buying - Software from Doug Wagner @ Sunwapta
In Seth's recent post (Fear of Apples) he talks about how fear impacts buying. People don't want to do things that scare them and for some the threshold is low (buying the wrong apples). He says: "Whatever you sell, there... [Read More]

» Боязнь яблок from Как продать
Люди боятся всего того, где есть слишком много вариантов и возможностей выглядеть глупым или потерять время или деньги. ... [Read More]

« "Notice me" | Main | True believers (and the truth) »