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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Consistent, persistent generosity | Main | Trolls »

The joy of quitting

The governor of New York faces an interesting choice.

He can do the natural thing, the thing with momentum, the thing he's been trained to do his entire life: run for a full term. That involves raising a lot of money, living on the road, compromising a lot to gain support and almost certainly losing, probably in the primary.

Or, he can quit. He can win the embrace of his party, of power brokers and his family by quitting now, as opposed to losing later.

It's hard to see a better illustration of the Dip. In elections, you win or you lose. He's almost certain to lose. The dip is deep and long and essentially unsurvivable. If he quits now, anoints an electable successor, acts as a power broker and walks away while he can, he gets to choose his next life. If he runs and wins, that's terrific. But if he runs and loses... not so good.

I can understand why it's hard for him to quit. It's unnatural. But that doesn't mean that he (and the rest of us) can't profit from deciding in advance when to quit (before the market decides for us).

[This video of Richard Nixon doing a sound check before his resignation captures the freedom he felt once he decided that he was truly stuck in the Dip. After the decision, going down the path is the easy part.]

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» So Many Masks, So Little Time from Epic Living - Leadership Development Career Management Training Executive Life Coaching Author
I've written and spoken about wearing masks before, but this post (The Joy of Quitting) from Seth got me thinking. What if we burned our masks (the type that suck away our authenticity) in some great fire? Politicians tend to... [Read More]

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