Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The unclicking 84% | Main | Take what you can get (?) »

Everyone is clueless

The problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing.

Everyone doesn't go to the chiropractor, everyone doesn't give to charity, everyone has never been to Starbucks. Everyone, in fact, lives a decade behind the times and needs hundreds of impressions and lots of direct experience before they realize something is going on.

You don't want everyone. You want the right someone.

Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.

As soon as you start focusing on finding the right someone, things get better, fast. That's because you can ignore everyone and settle in and focus on the people you actually want.

Here's a video that David sent over. I am thrilled at how much this guy loves his job, and I'm inspired by his story of how he turned down Pepsi as a vendor. He turned them down. But everyone wants Pepsi! Exactly. Once he decided he wanted someone, not everyone, his life got a lot better.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e20120a63bb534970c

Listed below are links to weblogs that reference Everyone is clueless:

» How Do You Find Someone from What's Woody Doing Now
I read Seth Godin's blog most days. Also, I read his books and watch video of his speech. He makes me think! Today he generated this question, How do you find someone? Seth's Blog: Everyone is clueless. You don't want everyone. You want the right someo... [Read More]

» Dos problemas con la cultura 'Top 10' from Manuel Molina
A todo mundo nos fascina hablar de los Top 10, especialmente en los temas que nos apasionan: música, películas, series de TV, videos y hasta celulares. Seguimos las posiciones, opinamos en reuniones de algunos, criticamos la caída de otros y claro, sie... [Read More]

» Life's little pleasures are the best ones from Leading Questions
David Pu'u posts on textures in his Ventura, California world. Here's one of his pictures. David also points to this video which celebrates the small business person. Listen to what this man says about his purpose in business. A comment... [Read More]

» Lazy Sunday: Soda Pop from The Winery Web Site Report
It's just fascinating to listen to John Neese, the owner of Galco's Soda Pop Stop in Los Angeles, talk about soda pop: Their soda pop Web site isn't elegant, and they have an extremely obnoxious sound loop on the first... [Read More]

» Все без понятия from Как продать
Как только вы сосредоточитесь на том, чтобы найти подходящего человека, ситуация улучшится, причем быстро. ... [Read More]

» Chevy Cars Deserve Better Marketing from The Rogue Marketer
Chevy cars deserve better marketing. The engineers are starting to get it right with superior feature sets as represented in the advertising. The problem is that the left brain thinkers at GM need to step out of the way while the marketers figure out... [Read More]

» continuing legal education through self-study from legal sanity
When it comes to continuing legal education (CLE), most of us think in the very black and white terms of meeting our states mandate. But, my thinking has been colorized a bit by the convergence of three forces: A Ms.... [Read More]

« The unclicking 84% | Main | Take what you can get (?) »