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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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How to be a great client

As a client, your job isn’t to be innovative. Your job is to foster innovation. Big difference.

Fostering innovation is a discipline, a profession in fact. It involves making difficult choices and causing important things to get shipped out the door. Here are a few thoughts to get you started.

  • Before engaging with the innovator, foster discipline among yourself and your team. Be honest about what success looks like and what your resources actually are.
  • If you can't write down clear ground rules about which rules are firm and which can be broken on the path to a creative solution, how can you expect the innovator to figure it out?
  • Simplify the problem relentlessly, and be prepared to accept an elegant solution that satisfies the simplest problem you can describe.
  • After you write down the ground rules, revise them to eliminate constraints that are only on the list because they've always been on the list.
  • Hire the right person. Don't ask a mason to paint your house. Part of your job is to find someone who is already in the sweet spot you're looking for, or someone who is eager and able to get there.
  • Demand thrashing early in the process. Force innovations and decisions to be made near the beginning of the project, not in a crazy charrette at the end.
  • Be honest about resources. While false resource constraints may help you once or twice, the people you're working with demand your respect, which includes telling them the truth.
  • Pay as much as you need to solve the problem, which might be more than you want to. If you pay less than that, you'll end up wasting all your money. Why would a great innovator work cheap?
  • Cede all issues of irrelevant personal taste to the innovator. I don't care if you hate the curves on the new logo. Just because you write the check doesn't mean your personal aesthetic sense is relevant.
  • Run interference. While innovation sometimes never arrives, more often it's there but someone in your office killed it.
  • Raise the bar. Over and over again, raise the bar. Impossible a week ago is not good enough. You want stuff that is impossible today, because as they say at Yoyodyne, the future begins tomorrow.
  • When you find a faux innovator, run. Don't stick with someone who doesn't deserve the hard work you're doing to clear a path.
  • Celebrate the innovator. Sure, you deserve a ton of credit. But you'll attract more innovators and do even better work next time if innovators understand how much they benefit from working with you.

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Listed below are links to weblogs that reference How to be a great client:

» being a great client... from marginally subversive
... doesn't take much effort, really. Seth Godin sums it all up in the first paragraph in his blog entry: As a [marketing] client, your job isn’t to be innovative. Your job is to foster innovation. The goal of marketing clients should be to inspire its... [Read More]

» Using Chatter to Thrash from Drip This!
Every project, irregardless of size or formal methodology being used has it - The traditionalists call it requirements gathering, the more elegant amongst us call it requirements elicitation, the agile camp calls it story boarding. Seth Godin calls it ... [Read More]

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