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It's a process, not an event.
Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.
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Listed below are links to weblogs that reference The reason social media is so difficult for most organizations:
» the problem with traditional reach in media planning from marginally subversive
… is that the metric does not capture the new ways that people get information. Traditional media – such as TV, radio, presses, and outdoor media – have been traded on reach, GRPs, and frequency. The most basic of dictums in media planning is “reach X%... [Read More]
» Seth's Blog: The reason social media is so difficult for most organizations from What's Woody Doing Now
Because social media is a PROCESS and not an event, it takes TIME. Time is needed to tweak and design your social media landscape. Time is needed to experiment and explore what works for you. Even more time is needed to interact and engage with your au... [Read More]
» Packing Up The Big Top from Modern Marketing - Blog by Collaborate PR & Marketing
These days brands are much better viewed as instruments of intelligence to draw information into a company, not as Big Tops to promote the business' latest acts and curiosities. As information and data accumulates in petabyte-size chunks in online publ... [Read More]
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