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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Jumping the gun | Main | Quieting the lizard brain »

The difference between a bonus and free

Free is something you get, no matter what.

A bonus is something you get as an add-on when you purchase something, or trade your attention.

The purpose of free is to spread the word, alert the universe and generate interest.

The purpose of a bonus is to reward immediate action and to sway the undecided.

Here are some free things we built for Linchpin:

  • Download an eight-page manifesto from Changethis. (My favorite one)
  • Find posters and riffs on Scribd.
  • See a brainstorming video on Vimeo.
  • Watch a video on shipping at Behance.

In each case, you don't have to do a thing to get started but you might decide you like it enough to spread the word. In the old days, gifts like these would cost money to create and be hard to share. Today, the opposite is true. The goal of something that's free is to spread the idea.

On the other hand, some bonus things we built for Linchpin:

Oh, wait, I can't show them to you because you have to buy something first.

Anyway, what we did was collect:

  • Zen Unicorn, an ebook of the last few years of this blog (it sells on the Kindle for $9)
  • Membership to the invite-only online Triiibe community that I started a while ago (limited supply of these)
  • Ten minutes of excerpts from the audio version of my book
  • Some other bonuses, below

To get them, you need to answer a simple question to demonstrate that you've ordered the new book. That's because they are bonuses, not free. And yes, you qualify even if you got the book as a gift or received it a month ago. The bonus material will only be available for a few weeks.

Blue We also did two special deals with 800 CEO READ (that's their phone number). If you hurry, you can get a bonus hardcover copy of The Blue Sweater with your purchase of two copies of LInchpin. Jacqueline's breakthrough is a brilliant book that will change the way you see the world.

Or, if you'd like one of the no-longer-sold boxed sets, there are a few left, available to anyone who buys a bulk box of 50 Linchpin copies from them.

KINDLE USERS! Also, if you have a Kindle, you'll automatically get a thirty-page original essay when you buy the Kindle edition at Amazon. It magically shows up on your Kindle, you don't even have to click. This is the only place you can get it. The free bonus will only be available for the next five weeks.

The best bonuses are valuable and scarce, worthy of your attention. I hope we succeeded.

Whatever you sell, whatever idea you want to spread, it's now possible to create both freebies and bonuses. One spreads, the other induces.

PS for audio listeners, Linchpin is now available on iTunes.

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