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« Neat resource of vintage ads | Main | Career fairs... »

The lesson from two lemonade stands

Lemonade The first stand is run by two kids. They use Countrytime lemonade, paper cups and a bridge table. It's a decent lemonade stand, one in the long tradition of standard lemonade stands. It costs a dollar to buy a cup, which is a pretty good price, considering you get both the lemonade and the satisfaction of knowing you supported two kids.

The other stand is different. The lemonade is free, but there's a big tip jar. When you pull up, the owner of the stand beams as only a proud eleven year old girl can beam. She takes her time and reaches into a pail filled with ice and lemons. She pulls out a lemon. Slices it. Then she squeezes it with a clever little hand juicer.

The whole time that's she's squeezing, she's also talking to you, sharing her insights (and yes, her joy) about the power of lemonade to change your day. It's a beautiful day and she's in no real hurry. Lemonade doesn't hurry, she says. It gets made the right way or not at all. Then she urges you to take a bit less sugar, because it tastes better that way.

While you're talking, a dozen people who might have become customers drive on by because it appears to take too long. You don't mind, though, because you're engaged, almost entranced. A few people pull over and wait in line behind you.

Finally, once she's done, you put $5 in the jar, because your free lemonade was worth at least twice that. Well, maybe the lemonade itself was worth $3, but you'd happily pay again for the transaction. It touched you. In fact, it changed you.

Which entrepreneur do you think has a brighter future?

[PS a few hours after I posted this, Elizabeth sent in this photo of her daughter doing exactly what I imagined. She said, "she made a fortune."]

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Listed below are links to weblogs that reference The lesson from two lemonade stands:

» The Lemonade Stand Analogy from Real Estate Marketing Forum
Seth Godin's post Lemonade Stand Marketing comparing the differences in sales approaches in lemonade stands draws interesting comparisons for the real estate market today. What makes your property stand out? Why should people buy your home? Is it updat... [Read More]

» Making lemonade out of (real) lemons from Mary Schmidt Marketing Troubleshooter
The old trite saying is useful in so many ways from missing a flight (Well, we made the day for the two people on stand-by. True story from my Xmas day travels and we ended up having a lovely dinner at the Atlanta airport, ... [Read More]

» SOB Business Cafe 01-15-10 from Liz Strauss at Successful Blog
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! Welcome to the SOB Cafe We offer the best in thinking articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bl... [Read More]

« Neat resource of vintage ads | Main | Career fairs... »