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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Have you thought about your margin? | Main | Cannibalism and spam »

Expose yourself...

With so many options in media, interaction and venues, you now get to choose what you expose yourself to.

Expose yourself to art, and you'll come to appreciate it and aspire to make it.

Expose yourself to anonymous scathing critics and you will begin to believe them (or flinch in anticipation of their next appearance.)

Expose yourself to get-rich-quick stories and you'll want to become one.

Expose yourself to fast food ads and you'll crave french fries.

Expose yourself to angry mobs of uninformed, easily manipulated protesters and you'll want to join a mob.

Expose yourself to metrics about your brand or business or performance and you'll work to improve them.

Expose yourself to anger and you might get angry too.

Expose yourself to people making smart decisions and you'll probably learn how to do it as well.

Expose yourself to eager long-term investors (of every kind) and you'll likely to start making what they want to support.

It's a choice if you want it to be.

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Listed below are links to weblogs that reference Expose yourself...:

» Expose Yourself from Charlton Group Journal
Neat post on Seth's blog today. Joe Stumpf once said to me that environment is stronger than willpower, and I full believe it to be true. Here's Seth's post: With so many options in media, interaction and venues, you now... [Read More]

» aVOIDance from ~synthesis~
Lao Tzu was a brilliant, brilliant man - in Tao Te Ching, he wrote this: We put thirty spokes together and call it a wheel; But it is on the space where there is nothing that the usefulness of the... [Read More]

« Have you thought about your margin? | Main | Cannibalism and spam »