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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« What's included? | Main | Do you have the right to be heard? »

A bias for scamminess

Avoid stamps.com.

How is that a sleepy, conservative organization like the postal service ends up licensing its brand to a company that can't resist every honey pot scheme and opt out technique in the book?

I needed to send a package today and figured I'd try them out. Visited the site on my Mac, got all the way through registration, entered my card to pay for stamps and then (and only then) did I find out their software doesn't work on a Mac. Of course, they knew I was on a Mac but didn't bother to alert me early on.

Now they have my card, but hey, it's the USPS, so I trust them. Just for kicks, I call in to ask about the Mac compatibility issue. It turns out that by entering my card to pay for stamps, I've agreed to pay them $15.95 a month. Forever. And ever. Or until I notice.

I go online to cancel my account and discover that you can't cancel your account online. You have to call them. Oh. (The people on the phone are friendly, for what it's worth...)

Can you imagine this sort of thing happening at a store? Or in a sleepy government office?

They told me that they have 400,000 paying customers. I wonder how many of them are paying a monthly fee without realizing it...

Can I suggest three simple principles for ethical dealings online:

  1. When charging someone, tell them exactly what you're charging them for, on the page itself, not buried in a link.
  2. If you're billing someone monthly, send them an email every month to tell them you're doing so. If that's going to lead to people quitting, the answer isn't to avoid the email, the answer is to make your service more valuable.
  3. It should be as easy to quit something (even a free service) as it is to join it.

There's something about the mechanics and arms-length nature of the web that just begs companies that know better to treat people in a way that they'd be humiliated to try face to face.

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