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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Small is the New Big

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Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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V Is For Vulnerable

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« Subtlety, deconstructed | Main | Finding inspiration instead of it finding you »

Splitting wood

When using an axe to split logs, it's awfully tempting to aim at the top of the log.

After all, if you miss the log entirely, it's dangerous or at the very least, ineffective. One can argue that if you don't split the top, it's pointless—nothing else will happen.

The problem with aiming at the top is that the axe loses momentum before its work is done and you end up with a stuck axe and half a split log.

No, the best approach is to focus on splitting the bottom of the log. Split the bottom and the top takes care of itself.

Amplification: some of my smartest and fastest-reading readers (and some with experience in log splitting) missed the point of the post above. I'm not Gary Larson, so I guess I should clarify.

I'm not talking about turning the log upside down or some other semantic trick. I'm pointing out that if you aim at the top (at getting started), then you don't split the wood. If you aim at the bottom (by way of the top) then you do. Hitting the top of the log isn't, the point, it's merely the beginning of the stroke. In other words, don't focus so much on starting something. It's the follow through that will get you there, so the beginning must be with the end in mind. And yes, this actually makes wood chopping far easier.

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