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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« How media changes politics | Main | On buying unmeasurable media »

I spread your idea because...

Ideas spread when people choose to spread them. Here are some reasons why:

  1. I spread your idea because it makes me feel generous.
  2. ...because I feel smart alerting others to what I discovered.
  3. ...because I care about the outcome and want you (the creator of the idea) to succeed.
  4. ...because I have no choice. Every time I use your product, I spread the idea (Hotmail, iPad, a tattoo).
  5. ...because there's a financial benefit directly to me (Amazon affiliates, mlm).
  6. ...because it's funny and laughing alone is no fun.
  7. ...because I'm lonely and sharing an idea solves that problem, at least for a while.
  8. ...because I'm angry and I want to enlist others in my outrage (or in shutting you down).
  9. ...because both my friend and I will benefit if I share the idea (Groupon).
  10. ...because you asked me to, and it's hard to say no to you.
  11. ...because I can use the idea to introduce people to one another, and making a match is both fun in the short run and community-building.
  12. ...because your service works better if all my friends use it (email, Facebook).
  13. ...because if everyone knew this idea, I'd be happier.
  14. ...because your idea says something that I have trouble saying directly (AA, a blog post, a book).
  15. ...because I care about someone and this idea will make them happier or healthier.
  16. ...because it's fun to make another teen snicker about prurient stuff we're not supposed to see.
  17. ...because the tribe needs to know about this if we're going to avoid an external threat.
  18. ...because the tribe needs to know about this if we're going to maintain internal order.
  19. ...because it's my job.
  20. I spread your idea because I'm in awe of your art and the only way I can repay you is to share that art with others.

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