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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Empathy | Main | Herbs »

Famous to the family

The way my family plays 20 Questions is that one person silently chooses a famous person and then everyone in the car has 20 yes or no questions to figure out who it is.

A variation that was briefly popular was to redefine "famous" as "famous to the family." You could announce that you had chosen this variation and then pick, say, Ziggy the painter. Zigmund might not be known to the public or the history books, but in our family, he's famous.

I'm fascinated by a new category, though. "Famous to the tribe." Is Xeni Jardin famous? Merlin Mann? What about Anne McCrossan? Never mind that Warhol thing about 15 minutes...

Everyone is famous to 1,500 people.

Some people are even famous to 3,000.

And that's a fascinating new phenomenon. When there are 3,000 or 10,000 or 500,000 people who think you're famous, who are willing to play 20 Questions where you are the answer...it changes things. We're not really prepared for a culture where a million (or a billion) people are valid answers in 20 Questions.

The race to be slightly famous is on, and it's being fueled by the social and tribal connections permitted by the net. We give a lot of credit and faith to the famous, but now there are a lot more of them. Over time, once everyone is famous, that will fade, but right now, the trust and benefit of the doubt we accord the famous is quite valuable.

Consider: Gary Vee's new book is out today.

Is that enough to know? You bet it is. The tribe (whichever tribe you're in) is always chewing on the next thing, discussing the next idea, processing, absorbing and moving on. Is there any way that a new book from Gary isn't going to be on our tribe's list? He's famous to the family.

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