Herbs

Thyme is cheap. Twenty five cents worth is plenty for a family of four.

Hang out at the market and watch people buy expensive fish, chicken or beef to cook for a family gathering. Almost no one is buying fresh herbs. What's that about?

I guess that the main course is so expensive and so much work and so apparently foreboding and complex that most people believe they can't be bothered with the effort of adding herbs. Herbs would change everything. A twenty-five cent investment would transform a simple but expensive dinner into something really great.

"What! I don't know how. It's not worth the effort. I'll screw it up. Isn't this expensive piece of fish enough? I'm too busy. Hey, it's just dinner..."

Metaphor alert: your marketing is missing herbs.