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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Who will say go? | Main | Jumping the line vs. opening the door »

Initiators #1 [PTB]

To celebrate the launch of Poke the Box, I'm going to profile a dozen people who have, in various ways, made the decision to lead, to poke, to initiate. Starting things is a scarce resource, the fuel we need to change things for the better.

Let's kick it off with Sasha Dichter, Director of Business Development at the Acumen Fund. He doesn't run a company, he has a boss, and he works for a non-profit. Certainly there's not a lot of room for initiative and innovation in a setting like this.

Except there is. Sasha has one of the most influential non-profit blogs online, something he started on his own. He has written provocative manifestos and recently launched a national holiday.

It's so easy to get hung up on reacting to incoming, on working through a checklist and on imagining what the boss wants you to do next. It's far more productive, I think, to decide where you want to go and then go there. And the power and low-price of online tools makes that easier than ever.

The key difference between initiators and everyone else is the simple idea of posture. What do you say to yourself in between assignments? What do you do when you see something that needs doing?

Sasha asks himself (not his boss), "what's next?" And that's the shift. You look at a world of opportunities and you pick one. Initiative is taken, it's not given.

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« Who will say go? | Main | Jumping the line vs. opening the door »