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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The worst moments are your best opportunity | Main | broken link, fixed »

Initiators #2 [and a free workbook]

[There's now a free digital workbook to go with Poke the Box. Subscribers to the Domino blog got it already. You can find it here.]

For thousands of years, restaurants were dull. Feeding the public is hard work, and being a chef was perhaps a craft, but not often an art.

Consider, then, the case of Grant Achatz, founding chef at the groundbreaking restaurant Alinea and his new restaurant, Next. Every three months, the restaurant is going to abandon its entire menu and start over. First up is a recreation of nineteenth century French food. Then, a futuristic Thai menu. Set it and forget it is precisely not the point. Given all the places you could go for dinner in Chicago, surely this one is now on the list... iniative is the reason.

Or David Chang, raised in Virginia, of Korean descent, who started a career in New York by building an homage to a Japanese noodle bar that may or may not be named after the inventor of dried ramen noodles. Chang is an iconoclast (he adds bacon to his broth, just because he can) and is on a tear, piling up one innovation after another. Failures along the way? Definitely. That's part of what it means to move forward.

And finally, Sarma Melngailis, a chef and entrepreneur who continues to redefine what a chef is supposed to do all day. She found a niche and started poking, building, launching and learning. Is a juice made from yuzu and dandelion for everyone? Of course not. That's part of the point.

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