Un essaim de puces
To quote Sarah Jones, the market has become a swarm of fleas (it sounds better in French, for sure).
Short attention spans, flitting from place to place, a hit-and-run culture. It's practically a flea circus...
Marketers are more like circus ringmasters than ever before. Far better, it seems, to concentrate on the few (fleas) willing to slow down, the few willing to stop acting that way and actually pay attention and stick around.