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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The flip side | Main | Headroom »

The paperback choice and my video dilemma

Linchpin is the bestselling and (judging from my inbox) biggest impact book I've ever written. Given the extraordinary feedback I've gotten from readers, it encouraged me to figure out ways to spread the idea to more people.

To that end, the paperback comes out today. It's four dollars cheaper, which in the scheme of things isn't a lot, but paperbacks have proven to make a huge difference in widespread adoption (Eat, Pray, Love sold more than 1000% as many copies after they made the shift). I think a new format sends a message about sharability.

For impact, I still prefer the hardcover, but I really like that this new edition means that the Kindle edition will finally be fairly priced by my publisher--less than half the price it used to be.

To celebrate the paperback launch, I took the audio from a speech I did on the road trip last year and decided to make it into a video, adding the latest in snazzy motion graphics.

Things got out of hand. Way out of hand.

Paul, the creator of the graphics, ended up spending four months of his life on the animation, creating perhaps the most elaborate video of its kind. I gave him free rein to do what he liked, and he took it... 700 hours of creation, 1,000 pieces of art... the rendering alone took 27 hours. This project took on a life of its own, and it took blood, sweat, tears and money to finish it. What to do next?

My original thought was to create a DVD of the presentation and offer it for sale for $300. Shipping worldwide included. Each copy comes with live performance rights, so you can present it to groups (but not online).

That's fine for corporations, coaches and organizations, but I wanted to share it with more people. One way is to create a complex system that would require you to submit a receipt for buying the paperback and getting some sort of passkey, etc.

I decided that this was too complex and not trusting enough.

Hence the honor system. The Road Trip video has been broken into four pieces for manageability and we inserted a tiny blurb for the paperback in each one. You can watch the entire video right now, at no extra cost, online. All you have to do is truthfully type in a password (The password is: iboughtthebook) when you watch each part of the video. Here's the link to the first part.

Have fun. And thanks for your attention, your leadership and for doing the work.

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