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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« June 2011 | Main | August 2011 »

Bad poetry

There's a lot of it.

One reason: it's easy to become a poet. Easy to announce you're a poet, easy to get a pencil and a paper, easy to publish your work online.

There's a lot of bad tweeting, bad marketing, bad facebooking, bad emailing and bad music now as well. No barrier certainly leads to a lack of selectivity.

Surprisingly, though, amid the bad art, we actually find more good art. A barrier to entry isn't the only thing that improves quality. Sometimes it's sufficient to let artists do their work without a gatekeeper.

The overwhelming fear of being wrong

She didn't vote because she was afraid her candidate would lose.

He complains that the blog is being published too often and doesn't want to read some of the posts if he's not going to be able to keep up with all of them.

They don't want to buy insurance for their business because the policies are too complicated and they might buy the wrong one.

The family doesn't travel by plane any more because the whole endeavor is filled with apparent pitfalls.

He doesn't want to buy the book because he might not like it. It's better to waste two or three hours doing something he's certainly not going to like instead.

She calls a meeting and then another meeting because it's easier than committing and just saying 'no'. Or 'yes.'

Better not to hire a coach or go to a therapist or even pick a doctor, because you might discover that you've been doing something wrong.

They sell more wine in places where there aren't so many wines to choose from, because complicated selection processes make it easier to buy nothing.

It's far easier to be guy #8. Not your fault.

Almost every marketer I know underestimates how widespread this fear is. It is the lone barrier almost every product and service has to overcome in order to succeed.

"Why wasn't I informed?"

Information is tricky. Sometimes it's delivered to you. Often, you need to go find it.

There's no blame in not being aware of something you had no idea you ought to be looking for. If you've been using the same brand of aftershave for five years, you're forgiven for not Googling it regularly to find out if it contains a carcinogen. That's information we'd like to come find us, not something we need to be on the alert for.

On the other hand, I'm stunned when someone enters new territory without doing a modicum of research. Consider the yutz who goes on vacation to a foreign land, only to discover on arrival that they're in the middle of monsoon season (happens every year around this time!) or that there's a civil war going on.

Or perhaps the small businessperson who launches an expensive marketing campaign without investing a few hours in reading up on what works and what doesn't.

Or the email novice who forwards an incredible email to her entire address list without checking Snopes first.

The rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself. Before you spend the money, the time or the attention of your friends, look it up.

« June 2011 | Main | August 2011 »