R&D in public
Companies do research and development, particularly large ones. This is an investment, one that fails often but is essential to future growth.
The web is R&D in public. So are apps. Not just for tech companies. For any company that is trying to figure out how its customers think and what they want.
We shouldn't be so quick to excoriate those companies that launch interactive tools that fail. In fact, we should be critical of those that don't.