Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Wasting time is not a waste | Main | The inevitable outcome of marketing fear »

The filter hierarchy

There's more information, provocations, riffs, causes, meetings, opportunities, viral videos, technologies and policies coming at you than ever.

So, how do you rank the incoming? How do you decide what to expose yourself to next?

  • Email from your boss
  • Personal note from a good friend
  • Three or four recommendations from trusted colleagues, each with the same link
  • A trending topic on Twitter
  • The latest on Reddit
  • Phone call from your mom
  • File on the intranet you're supposed to read before the end of the week
  • Spam email from a stranger
  • Tenth note from Eddie Bauer, this one to an email address you haven't used in a year
  • Post on Google + from a friend of a friend
  • Facebook update from someone you haven't seen in ten years
  • Angry tweet from someone you've never met
  • Commercial on the radio that's playing softly in the background
  • Email from someone who had your back one day when it really and truly mattered
  • !!!urgent marked email from the HR department about the TPS reports
  • Text message on your phone from your husband
  • Phone message from the kid's principal
  • Tweet from the handler of a celebrity who is pretending to be the celebrity
  • Story that's repeated endlessly on cable news because a producer thought it would get good ratings
  • Handwritten love note from a current crush
  • New review in the Times of a restaurant you happen to be going to tonight
  • Obviously bulk snail mail from a charity you donated to three years ago
  • Latest volley in a flame war
  • Blank sheet of paper quietly waiting for your next big innovation
  • Comment on a blog post you wrote three days ago
  • New post by your favorite blogger, delivered via RSS
  • Book in the bookstore, next to the cash register
  • Newest negative review of your business on Yelp
  • Movie playing across town
  • TV commercial on a show you've got on your DVR
  • Book on the back shelf of a bookstore, newly put there yesterday by the manager, who doesn't know what you like
  • Tweet from someone who really, really wants you (and everyone else) to follow her
  • Rebecca Black's new video
  • Sales pitch on your voicemail

Which of these are required reading for a productive member of society or a good employee or an informed citizen? Which do you do out of habit? Are you assuming that your habits are the norm, and that others have an obligation to pay attention to what you pay attention to? Should there be symmetry--is it logical to only engage with people who prioritize their filters the same way you do?

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e2015390a4e90e970b

Listed below are links to weblogs that reference The filter hierarchy:

« Wasting time is not a waste | Main | The inevitable outcome of marketing fear »