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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« August 2011 | Main | October 2011 »

Not fade away

Most partnerships don't end up in court.

Most friendships don't end in a fight.

Most customers don't leave in a huff.

Instead, when one party feels underappreciated, or perhaps taken advantage of, she stops showing up as often. Stops investing. Begins to move on.

No, I'm not going to sue you. Yes, I'll probably put my best efforts somewhere else.

Just because there are no firestorms on the porch doesn't mean you're doing okay. More likely, there are relationships out there that need more investment, quiet customers who are unhappy but not making a big deal out of it. They're worth a lot more than the angry ones.

The shower of data

When I was a kid at summer camp, a letter was as precious as gold (or perhaps candy). If you got five letters in a week, you were rich. Most of the time, we stood by the mailroom, plaintively waiting to see if there was some sort of message from the outside world--only to walk away disappointed.

Back home, missing a TV show was out of the question. If you didn’t see this episode of Mannix or Batman, it was likely you’d never get a chance, ever again.

And so we came to treat incoming data as precious. A lost email was a calamity. Reading everything in your RSS feed was essential. What if I miss something?

A new generation, one that grew up with a data surplus, is coming along. To this cohort, it’s no big deal to miss a tweet or ten, to delete a blog from your reader or to not return a text or even a voice mail. The new standard for a vacation email is, “When I get back, I’m going to delete all the email in my box, so if it’s important, please re-send it next week.”

This is what always happens when something goes from scarce to surplus. First we bathe in it, then we waste it.

Thursday bonuses

First, two signs, each telling a very different story:

Rmv

This sign says, "we're in power, we're going to use newspeak and double-talk and pretend we've done something to benefit you, which of course, we haven't." It also uses "conveniently" as an adverb, which is just annoying. Why not tell the truth, straight up?

Corn

On the other hand, this sign screams transparency and honesty. The farmer explained that on days when the corn was picked that day, he erases the scribbles on the bottom of the sign, but if the corn was picked just one day earlier, it's just not right to say 'fresh'. It's worth noting that instead of having two signs, one for each condition, he uses his own hand to tell the truth, quite vigorously. Guess who has the most popular corn stand in New York, even on days when it is not, apparently, fresh?

...and here's a fascinating, generous and over-the-top-in-a-good-way article on infographics by Ed Fry. Sometimes, earning attention is about being all three, not about gaming the system or getting lucky.

Should the New Yorker change?

For the first time in its history, the editors at The New Yorker know which articles are being read. And they know who's reading them.

They know if the cartoons are the only thing people are reading, or if the fiction really is a backwater. They know when people abandon articles, and they know that the last 3,000 words of a feature on the origin of sand is being widely ignored.

They also know, or should know, whether people are looking at the ads, and what the correlation is between ad lookers and article readers. The iPad app can keep track of all of this, of course.

The question then: should they change? Should the behavior of readers dictate what they publish?

Of course, this choice extends to what you publish as well, doesn't it?

[updated: I fear many people missed my points here. A. this isn't a post about the New Yorker. and B. I'm not sure it should change. Perhaps it's the stuff we don't read that makes the rest of it worth reading. Racing to keep up with your readers and to pander to them might not be the best way to do work that matters. Sorry if I was insufficiently direct in my original notion. And yes, I'm aware of the irony of this update.]

« August 2011 | Main | October 2011 »