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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Buying earned media | Main | Memories of bitterness »

Shubh Diwali and digital lights

Diwali is a national holiday in many countries around the world. It is a celebration of light and family.

The digital connections we're now making are a different sort of a light and create a different sort of family. Knowing who is out there, what they need and what they can offer inevitably makes the world smaller, safer and more productive.

On a commercial level, when you know who your customers are, you can stop propositioning strangers and get down to the serious work of satisfying the needs and wants of those you know. A light goes on and you are no longer stumbling in the dark.

The digital light also transforms medicine. Alert readers have heard about the push to swab, to light up the truth of your DNA by swabbing your cheek and registering for a database. Painless and fast. Not merely on behalf of one person, but for everyone.

Bone marrow transplants are misnamed--they should be called bone marrow transfusions, because most of the time, that's exactly what they are. No organs, no surgery, little discomfort. The most difficult part is registering, the shedding of light, sharing information about yourself.

It's hard for me to remember how disconnected the world was 25 years ago when I started out on my own. It really was a dark ages--information, people, relationships--finding just about anything was most of the work. The world is lighting up, and just in time.

Happy Diwali.

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