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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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Self truth (and the best violinist in the world)

The other day, after a talk to some graduate students at the Julliard School, one asked, "In The Dip, you talk about the advantage of mastery vs. being a mediocre jack of all trades. So does it make sense for me to continue focusing on mastering the violin?"

Without fear of error, I think it's easy to say that this woman will never become the best violinist in the world. That's because it's essentially impossible to be the one and only best violinist in the world. There might be 5,000 or 10,000 people who are so technically good at it as to be indistinguishable to all but a handful of orchestra listeners. This is true for many competitive fields--we might want to fool ourselves into thinking that we have become the one and only best at a technical skill, but it's extremely unlikely.

The quest for technical best is a form of hiding. You can hide from the marketplace because you're still practicing your technique. And you can hide from the hard work of real art and real connection because you decide that success lies in being the best technically, at getting a 99 instead of a 98 on an exam.

What we can become the best at is being an idiosyncratic exception to the standard. Joshua Bell is often mentioned (when violinists are mentioned at all) not because he is technically better than every other violinst, but because of his charisma and willingness to cross categories. He's the best in the world at being Josh Bell, not the best in the world at playing the violin.

The same trap happens to people who are coding in Java, designing furniture or training to be a corporate coach. It's a seductive form of self motivation, the notion that we can push and push and stay inside the lines and through sheer will, become technically perfect and thus in demand. Alas, it's not going to happen for most of us.

[The flipside of this are the practioners who bolster themselves up by claiming that they are, in fact, the most technically adept in the world. In my experience, they're fibbing to themselves when they'd be better off taking the time and effort to practice their craft. Just saying it doesn't make it so.]

Until we're honest with ourselves about what we're going to master, there's no chance we'll accomplish it.

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