Don't Miss a Thing
Free Updates by Email

Enter your email address

preview

powered by FeedBlitz

RSS Feeds

Share |
Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google
WWW SETH'S BLOG

SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« A decision without tradeoffs... | Blog Home | Who comes on opening night? »

The Confusion of Logistics and Strategy Problem

So widespread, it deserves an acronym: CLASP.

You have a clasp when people criticize your new strategy because they don't know how to execute it.

Yes, a new strategy has to be executable, or it's merely a wish. No, the logistics behind it don't have to be tried and true. It's one job to dream up a strategy and another job to execute it. Whining about how hard the logistics are is just fine, but don't conflate this with thoughtful feedback about whether your strategy makes sense.

Just about every great new project couples a brilliant strategy with impossible logistics that somehow get handled.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e201543259d4ed970c

Listed below are links to weblogs that reference The Confusion of Logistics and Strategy Problem:

« A decision without tradeoffs... | Blog Home | Who comes on opening night? »