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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Well rounded (and the other) | Main | The trap of social media noise »

Getting the OS right (for the iPhone, the iPad and the Kindle)

Stores went from being buildings to becoming websites... and now to devices. But Mr. Gimbel and Mr. Macy would be amazed and probably peturbed if they had to use an iPhone for more than a few minutes.

Some easily answered requests:

Why can't I see my apps in alphabetical order?

Or in the order they are most used?

Why can't I list the apps in text form, putting 80 on a page in two columns, instead of only 16 or 20 at a time?

Why isn't there a suggestor/genius that allows me to find apps that others with habits like mine use? It could change over time and reward me for opting in.

On the Kindle, why can't I see my archives organized by order of purchase? Date last read? Length? Popularity?

With ebooks, when shopping, wouldn't you want to know what percentage of the people who bought the book, finished it? How about being able to opt in to circles of readers and sharing comments, progress and reading lists as you go?

All of these improvements help people use the apps they've chosen and read the books they've purchased. And none of them cost much at all to deliver.

But let's not forget that some people actually like shopping. Are the online stores for these devices fun or exciting or social? Do they live and grow and change or are they static warehouses?

The seeds of what we buy and how we buy it are being planted with these early versions of the devices. I wonder if we're being cheated out of discovery, productivity and a bit of fun.

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