When the world changes...
It's painful, expensive, time-consuming, stressful and ultimately pointless to work overtime to preserve your dying business model.
All the lobbying, the lawsuits, the ad campaigns and most of all, the hand-wringing, aren't going to change anything at all. In fact, instead of postponing the outcome you fear, they probably accelerate it.
The history of media and technology is an endless series of failed rearguard actions as industry leaders attempt to solidify their positions on a bed of quicksand.
Again and again the winners are individuals and organizations that spot opportunities in the next thing, as opposed to those that would demonize, marginalize or illegalize (is that a word?) it. Breaking systems that benefit your customers is dumb. Taking money from lobbyists to break those systems is dumber still.