Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The fifth Beatle | Main | The illusion of privacy (and what we actually care about) »

We can handle information density

Memo to search engines: we're smart enough to look at more than five search results above the fold.

As the web has gotten more crowded, sites regularly expose us to dashboards crammed with information. Sometimes there are more than a hundred links or cues on a page, and we are getting very good at scanning and choosing.

Somehow, the search engines haven't figured out that sophisticated users prefer this. Perhaps it's due to their user testing, perhaps there are high value searchers (in other words, shoppers) who are more likely to click on ads if there are only five (or fewer) search results on a page.

At the bottom of this post I've included two screen shots--one from the very simple and privacy-minded DuckDuckGo engine and one from Google. From DuckDuck, less than four editorial matches, and from Google, only one! And that one is Wikipedia, which is basically on every single front page search.

I'd like to suggest a power search feature for a search engine that wants to recapture expert users (DuckDuckGo should know that the people who are most likely to switch are the power users, because power users are always the first to switch...). Show us three columns of results, with an emphasis on the name of the source behind the link and perhaps some data on how often people who click that link hit the back button. It would be easy to imagine a page with twenty or thirty easy to read and easy to follow links. A search engine that trusts us to be smart, fast and make our own decisions.

This is broadly applicable to every business that has information to display. Sometimes your customers benefit from the one, best choice as chosen by you. And other times, an information-rich display is exactly what they need.

When in doubt, treat different customers differently...

Screen Shot 2012-02-16 at 8.36.15 AM
Screen Shot 2012-02-16 at 8.37.13 AM

(click to enlarge)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e20163017cd71e970d

Listed below are links to weblogs that reference We can handle information density:

« The fifth Beatle | Main | The illusion of privacy (and what we actually care about) »